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There are stories we tell ourselves. There are stories we tell our friends. There are the stories we tell strangers. There are stories we never tell.
Somewhere, in the middle of all of this, is the Third Story. The intersection between the art and the craft, making a living and doing the living, the personal and the professional…The place where all of these meet is the Third Story.

The Third story features long-form interviews with creative people of all types, hosted by me, Leo Sidran. Their stories of discovery, loss, ambition, identity, improvisation, risk, and reward are deeply moving and compelling for all of us as we embark on our own creative journeys.

In addition to my passion for discovering and sharing the stories of others, I have built a career in New York as a musician and producer. Learn more at

Jul 30, 2015

George Wein opened his first jazz club, Storyville, in the early 1950s when he was a young man. He then created the Newport Jazz Festival in 1954. The festival became an icon among music festivals and influenced the way music was presented around the world.

Jul 16, 2015

Roam in and out of Copenhagen jazz clubs with me and my father, Ben Sidran. With microphones in hand, we interviewed all sorts of musicians, wondering aloud about the future of the music. A window into my world.

Jul 2, 2015

The viral content website Upworthy launched in 2012 with an emphasis on simple and transformational storytelling. It had an immediate impact online and quickly influenced many other sites in the way they shared stories. Peter Koechley explains their philosophy, why they focus on empathy, and how he came to co-found the...