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There are stories we tell ourselves. There are stories we tell our friends. There are the stories we tell strangers. There are stories we never tell.
Somewhere, in the middle of all of this, is the Third Story. The intersection between the art and the craft, making a living and doing the living, the personal and the professional…The place where all of these meet is the Third Story.

The Third story features long-form interviews with creative people of all types, hosted by me, Leo Sidran. Their stories of discovery, loss, ambition, identity, improvisation, risk, and reward are deeply moving and compelling for all of us as we embark on our own creative journeys.

In addition to my passion for discovering and sharing the stories of others, I have built a career in New York as a musician and producer. Learn more at

Jan 18, 2018

Guitarist, bandleader, and label owner Jon Madof talks about how music and spirituality are related, what it means to create your own kind of authenticity, the difference between a job and a mission, and whether or not an artist’s work can be separated from their personal behavior.

Jon’s band, Zion80 released their most recent album on Jon’s newly formed Chant Records label, which he launched in late 2017. What does it mean to create a record label in today’s musical universe?

Visit for everything you want to know about the podcast and then when you still need to know more, go to