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There are stories we tell ourselves. There are stories we tell our friends. There are the stories we tell strangers. There are stories we never tell.
Somewhere, in the middle of all of this, is the Third Story. The intersection between the art and the craft, making a living and doing the living, the personal and the professional…The place where all of these meet is the Third Story.

The Third story features long-form interviews with creative people of all types, hosted by me, Leo Sidran. Their stories of discovery, loss, ambition, identity, improvisation, risk, and reward are deeply moving and compelling for all of us as we embark on our own creative journeys.

In addition to my passion for discovering and sharing the stories of others, I have built a career in New York as a musician and producer. Learn more at

Nov 1, 2017

The fourth and final episode in the Settling the Underscore series, exploring music for advertising. Finally, after weeks of talking to composers, producers, and editors, we hear from the musicians who made the glory days of the jingle business what they were. Bassist Will Lee, keyboard player Rob Mounsey, and guitar player Steve Khan. All three were part of a generation of players on the New York session scene in the 1970s and 1980s, sometimes playing on multiple projects every day.

I’ve been eager to share these little mementos, because the deeper I got into the swamp of music for advertising, interviewing composers, music houses, editors, agency folks, the more the conversations centered around business. How is the business set up? How does one get paid? Is it fair?

But of course, we don’t become musicians, or composers, editors, or even advertising executives by aspiring to be in business. We do it because of a creative compulsion. And these musicians are perhaps the purest expression of that intention.

If you’re a very long time listener, you may recognize some of these moments. But some things just bear repeating. Thanks for listening! If you enjoyed it, please leave a review on iTunes and consider supporting the podcast on Patreon!