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There are stories we tell ourselves. There are stories we tell our friends. There are the stories we tell strangers. There are stories we never tell.
Somewhere, in the middle of all of this, is the Third Story. The intersection between the art and the craft, making a living and doing the living, the personal and the professional…The place where all of these meet is the Third Story.

The Third story features long-form interviews with creative people of all types, hosted by me, Leo Sidran. Their stories of discovery, loss, ambition, identity, improvisation, risk, and reward are deeply moving and compelling for all of us as we embark on our own creative journeys.

In addition to my passion for discovering and sharing the stories of others, I have built a career in New York as a musician and producer. Learn more at

Oct 10, 2017

Behind every television commercial, there’s an entire economy dedicated to selecting, providing, creating and sourcing music. What was once considered the “jingle” business has now become one of the last sources of real income in recorded music. Today, publishers, bands, composers, production libraries, artists and labels are all vying for a piece of the pie.

In this first of a series of episodes dedicated to the world of commercial music, I talk to two composer / entrepreneurs who have each put in their time on both the creative and business end of things. John “Scrapper” Sneider of Storefront Music, and Wendell Hanes of “Volition Sound”.

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