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There are stories we tell ourselves. There are stories we tell our friends. There are the stories we tell strangers. There are stories we never tell.
Somewhere, in the middle of all of this, is the Third Story. The intersection between the art and the craft, making a living and doing the living, the personal and the professional…The place where all of these meet is the Third Story.

The Third story features long-form interviews with creative people of all types, hosted by me, Leo Sidran. Their stories of discovery, loss, ambition, identity, improvisation, risk, and reward are deeply moving and compelling for all of us as we embark on our own creative journeys.

In addition to my passion for discovering and sharing the stories of others, I have built a career in New York as a musician and producer. Learn more at

Jan 26, 2017

Benji Rogers was an ex sound-man, bartender, and broke 34 year old musician who was sleeping on an air mattress in his mother’s spare room, when he had a vision. Eight years later, he’s one of the most innovative, outspoken leaders in the music business.

As he tells it, he has led a “very full life” and he always had an extremely active mind. That’s very clear in this conversation. In 2009 Benji launched Pledge Music, a website that connects artists to fans. What started as a small startup with a few ambitious and curious partners living on different sides of the Atlantic has become a major leader in crowd funding for music. 3,000,000 fans and over 50,000 artists have contributed to Pledge Music campaigns.

In recent years, the list of notable artists has swelled and many chart topping projects have been launched through Pledge.

Benji subsequently launched other businesses. His latest project is Dot Blockchain music.

How did Benji make this incredible transition into the world of music business technology, how does he think about his role in the business, and what lessons did he bring with him from his musical life into the world of startups? Also, what is EBITDA?