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There are stories we tell ourselves. There are stories we tell our friends. There are the stories we tell strangers. There are stories we never tell.
 
Somewhere, in the middle of all of this, is the Third Story. The intersection between the art and the craft, making a living and doing the living, the personal and the professional…The place where all of these meet is the Third Story.

The Third story is a weekly podcast featuring long-form interviews with creative people of all types, hosted by me, Leo Sidran. Their stories of discovery, loss, ambition, identity, improvisation, risk, and reward are deeply moving and compelling for all of us as we embark on our own creative journeys.

In addition to my passion for discovering and sharing the stories of others, I have built a career in New York as a musician and producer. Learn more at leosidran.com.

Oct 12, 2016

Singer, songwriter, actor, and independent music writer Ari Herstand on finding an audience.

Ari’s forthcoming book, How to make it in the new music business (coming this December), has the potential to serve as the definitive guide for independent musicians as they navigate the constantly shifting landscape of the business today. Here he discusses why he feels this is a great time in the music business, why labels aren’t the Holy Grail for artists today, the value of managers, and finding 1000 true fans.

He also outlines his personal career, developing his sound and image. And perhaps most interesting of all, he explains acting from the perspective of a musician.