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There are stories we tell ourselves. There are stories we tell our friends. There are the stories we tell strangers. There are stories we never tell.
Somewhere, in the middle of all of this, is the Third Story. The intersection between the art and the craft, making a living and doing the living, the personal and the professional…The place where all of these meet is the Third Story.

The Third story features long-form interviews with creative people of all types, hosted by me, Leo Sidran. Their stories of discovery, loss, ambition, identity, improvisation, risk, and reward are deeply moving and compelling for all of us as we embark on our own creative journeys.

In addition to my passion for discovering and sharing the stories of others, I have built a career in New York as a musician and producer. Learn more at

Oct 8, 2015

For forty years, Creed Taylor was one of a small handful of jazz record producers and label managers who shaped and defined the sound of jazz recording. Through his work with the Bethlehem, ABC, Impulse!, Verve, and CTI labels, he produced classic albums for countless artists. He introduced us to “The Girl From Ipanema”, “Mister Magic” and showed us “The Blues and the Abstract Truth”.

He produced both hits and critically acclaimed albums, and his sound defined an era. He made the history (for us to study), set the bar (for us to dance on), and paved the road (that many are still on). Needless to say, I was very excited to talk to him!

We met at his apartment on the upper east side of Manhattan and talked about some of his most memorable experiences. One idea that emerged from our conversation is that you can’t always tell who a person is from the music they make, and people are not always who we imagine them to be.